d’Alba renews contract with SEVENTEEN’s HOSHI

Premium Vegan Beauty brand d’Alba has extended its contract with SEVENTEEN’s member HOSHI reaffirming his role as its Asian Global Brand Ambassador. This strategic move is expected to further bolster the brand’s presence and growth in key Asian markets.

In a year marked by significant milestones, d’Alba reported an impressive $200 billion in sales across Korea and international markets last year. A major highlight has been its accelerated expansion into Japan, driven in part by HOSHI’s appointment as a global ambassador. This collaboration has notably enhanced d’Alba’s brand awareness in Japan, with sales reaching 10 billion on major e-commerce platforms Qoo10 and Rakuten, where d’Alba has secured the top rank in several key categories.

d’Alba sees outstanding sales growth

In addition, d’Alba achieved explosive sales expansion in the Southeast Asian market in 2023. Particularly, sales growth in Vietnam and Indonesia was outstanding and it is continuing to raise brand awareness in other Southeast Asian countries such as the Philippines, Malaysia, Thailand and more. 

dAlba’s renewed contract with SEVENTEEN’s member HOSHI as its global ambassador for Asia, which will accelerate its business expansion across the region, not only in Korea, but also in Japan, Indonesia, Vietnam, the Philippines, Malaysia, Singapore, and Thailand. 

CEO of d’Alba Sungyeon Ban said, “BMONUMENT Co Ltd. d’Alba is a premium global brand, and the professional and artistic image of HOSHI, who is leading K-pop as a global phenomenon fits the vision & mission of the brand.” He added, “We are very happy to continue our precious relationship this year followed by last year. Please look forward to our various future collaborations with HOSHI.” 

Meanwhile, BMONUMENT Co., Ltd d’Alba has been gaining momentum and rapid growth in global markets such as the U.S., Russia, Japan, and China, with overseas sales increasing by 135% in 2023 compared to 2022.

With d’Alba poised for further growth and increased market penetration across Asia, fans and consumers alike can look forward to exciting new collaborations and innovative product offerings resulting from this dynamic partnership in the near future.