1664 BRUT: Carlsberg’s new premium lager set to sparkle

Beer lovers in Malaysia are in for a treat with the introduction of 1664 BRUT, a crisp, golden premium lager that promises to elevate the drinking experience. This new offering by 1664 transcends the ordinary with its easy-drinking and refreshing taste, aimed at contemporary beer enthusiasts seeking a symphony of sensations.

Transforming Simple Pleasures

Known for turning simple pleasures into extraordinary experiences, 1664 has launched its latest innovation, 1664 BRUT. This refreshingly crisp golden lager, with a sparkling twist, is designed to enhance every drinking occasion.

“We are thrilled to introduce 1664 BRUT to Malaysian beer enthusiasts,” said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. “As a premium wheat beer, 1664 is already well-recognized in the market. Our new campaign, ‘Discover the New Side of Blue,’ invites Malaysians to experience a fresh offering from 1664 – a crisp, golden premium lager. This innovation enriches our premium brew portfolio and complements our existing 1664 range, which includes 1664 Blanc, 1664 Rosé, and now 1664 BRUT, providing a diverse selection from wheat beer to lager.”

Pulyaeva added, “We are particularly proud that we are the first South-East Asian country to launch this exciting product. With its refreshingly crisp taste and iconic blue bottle, 1664 BRUT is the perfect companion to elevate any occasion.”

1664 BRUT will be available nationwide in pints, cans, and draught at an ABV of 4.5%, promising to make every drinking occasion extraordinary. The sleek and stylish packaging, featuring a gold label against the iconic blue backdrop, reflects the vibrant spirit it embodies. Whether it’s a regular hangout session or a weekend clubbing adventure, 1664 BRUT adds an extra twist to any occasion.

1664 BRUT to launch at APW Bangsar from June 6-9

To celebrate the debut of 1664 BRUT, Kuala Lumpur will host its first consumer activation event at APW Bangsar from June 6 to 9. Guests are invited to discover the New Side of Blue, transforming ordinary spaces into extraordinary experiences. Attendees will embark on a journey to explore this crisp, golden lager, featuring a stylish photo zone, personalized graffiti t-shirts, arcade games, and more. Guests will enjoy a refreshing pint of 1664 BRUT, setting the stage for an exciting party with great music. A daily line-up of local and international artists, including VaVa, JB, Cesqeaux, Babychair, and others, will elevate the evening into an unforgettable celebration.

Step over to the New Side of Blue with 1664 BRUT – one refreshing sip at a time and experience the extraordinary.

For more information, visit www.carlsbergmalaysia.com.my. Be sure to like and follow 1664MY on Facebook and 1664malaysia on Instagram for updates. All activities are open to non-Muslims aged 21 and above.

When enjoying 1664, always remember to #CELEBRATERESPONSIBLY – if you drink, don’t drive!