Hilton celebrates Mid-Autumn Festival with artistic flair

Hilton properties in Malaysia are delighted to announce a captivating Mid-Autumn celebration that intertwines cultural tradition with artistic expression.

This year’s Mid-Autumn collection transcends its role as a mere box, transforming into a true work of art.

A unique collaboration with Jaemy Choong

In collaboration with renowned local artist Jaemy Choong, participating Hilton hotels nationwide present a mooncake box that is as delightful to the eyes as it is to the taste buds.

The box features a lid that converts into a stunning lantern, enhancing the festive spirit of the celebration.

Jaemy Choong’s vibrant design, showcasing modern calligraphy and a dragon, embodies the essence of the Mid-Autumn Festival.

In Chinese culture, the dragon symbolises strength, good fortune, and prosperity, making this lantern both meaningful and visually striking.

This artistic blend ensures that the mooncake box is not just a container but a memorable part of the celebration.

Jaemy Choong is a multidisciplinary Malaysian artist known for his “fusion” brush calligraphy, “warped” illustrations, and ironic approach to art.

His work explores social connections, both physical and online, delving into micro-interactions, unsaid emotions, and the impact of modern communication.

A culinary delight only at Hilton

The Mid-Autumn collection, priced at RM188 nett for a box of four traditional baked mooncake variations, is thoughtfully curated to delight the senses and is halal certified. The set features:

• Baked low-sugar pure lotus paste
• Baked white lotus paste with single yolk
• Baked red bean paste with almond flakes
• Baked pandan lotus paste with single yolk

These flavours offer a perfect blend of tradition and modernity, ensuring that every bite is a celebration of the festival.

Hilton Kuala Lumpur is dedicated to supporting and uplifting local artists, providing them with a platform to showcase their unique talents and connect with a broader audience.

“This collaboration with Jaemy Choong is a testament to Hilton’s ongoing efforts to celebrate and promote local artistry,” said a Hilton spokesperson.

“By integrating Jaemy’s work into the Mid-Autumn collection, we not only enhance the festive experience for our guests but also bring greater visibility to the vibrant Malaysian art scene.”

The nationwide Mid-Autumn collection is available for purchase at participating Hilton hotels or online at EatDrinkHilton.com from 15 July to 17 September 2024.

Given the limited availability, guests are encouraged to pre-order to ensure they don’t miss out on this unique festive treat.

Hilton’s Mid-Autumn celebration is more than just a culinary delight; it is an immersive experience that brings together the joy of the festival and the beauty of art.

Visit EatDrinkHilton.com to place your order and add a touch of artistic elegance to your Mid-Autumn festivities.