M&M’S elevates inclusivity with “Fun for All” campaign

M&M’S, a brand synonymous with fun and connection, is taking its commitment to inclusivity to new heights with the continuation of its “Fun for All” campaign. Launched in January, this year-long initiative has successfully engaged consumers across seven Asian markets through both online and offline activities. The campaign’s goal is simple yet powerful: to create moments of joy that make everyone feel like they belong.

In Malaysia, the campaign’s on-ground activation will take place from August 8th to 11th at One Utama’s Ground Floor Centre Court, Main Concourse. This immersive event is designed to resonate with the brand’s purpose, offering Malaysians a chance to engage in a series of interactive games and experiences that promise not only fun but also a sense of togetherness.

Interactive experiences and exciting prizes

The highlight of the M&M’S on-ground activation is the array of games tailored to challenge participants’ strengths and wits while fostering camaraderie. One of the standout activities is “Candy Flip,” a game designed for thrill-seekers looking to test their skills in a friendly competition. Whether played one-on-one or in teams of two, this game is set to spark excitement among participants.

Winners of the games have the opportunity to redeem prize vouchers worth up to RM8,000 from popular brands such as JD Sports, Uniqlo, Watsons, Grab, and Aeon, among others. This adds an extra layer of excitement to the event, encouraging more people to join in the fun.

Exclusive treats and ongoing engagement

For those who complete all three mini-games in the free-to-play zone by M&M’S, a special treat awaits: a delicious serving of M&M’S ice cream or chocolate, while stocks last. This gesture not only rewards participation but also reinforces the brand’s dedication to creating joyful experiences for everyone.

Fans of M&M’S are encouraged to stay updated on the event through the brand’s Facebook page. Additionally, Mars Wrigley Malaysia’s official Lazada and Shopee stores offer more opportunities for fans to shop and share their moments of everyday happiness.

Through this “Fun for All” campaign, M&M’S continues to champion a world of fun, ensuring that everyone, regardless of background, can enjoy and celebrate life’s simple pleasures together.