the Curve celebrates 20 years of unity for Merdeka

This August, the Curve is set to become the epicentre of festive celebrations as it marks 20 years of bringing communities together with the launch of its Merdeka Campaign 2024.

The Curve’s month-long celebration, themed “Ceritera JIWA Merdeka,” is a tribute to Malaysia’s rich cultural heritage, promising a vibrant array of events that celebrate unity, diversity, and tradition.

Celebrating community spirit at the Curve

The Curve’s Merdeka Campaign 2024, themed “Ceritera JIWA Merdeka,” is not just about marking the mall’s 20th anniversary; it’s about honouring the values that have united Malaysians for decades.

JIWA—Junjung Maruah (Dignity), Ikatan (Unity), Warisan (Tradition), and Alunan (Performances)—is at the heart of this celebration, reflecting the core principles that bind Malaysia’s diverse communities.

Throughout August, visitors can immerse themselves in a series of events designed to highlight these values.

The festivities culminate in the highly anticipated Merdeka Food Run on 31st August, a 5km fun run that combines fitness with the joy of sampling local culinary delights.

Participants can also enhance their experience with a staycation package at the Royale Chulan Hotel, making it an ideal weekend getaway.

“The Curve’s vision for this event is to celebrate Merdeka with a spirit of unity, fellowship, and pride in our shared heritage,” said Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad.

“We aim to create a space where the community can come together, celebrate our diversity, and enjoy a variety of cultural and fun activities.”

A month of festivities: Engaging events for all

The Curve’s Merdeka Campaign 2024 offers something for everyone, with a wide range of activities designed to attract a diverse audience.

The Pasar Lokal at The Street will feature local vendors showcasing unique products, perfect for those looking to discover hidden gems.

The Merdeka Bazaar at the Fashion Court will celebrate the entrepreneurial spirit of local artisans, offering a variety of goods and souvenirs.

For fitness enthusiasts, the Sports Apparel Fair in Centre Court is a must-visit, featuring the latest in sportswear and equipment.

And for those looking to win big, the Merdeka Lucky Draw offers fantastic prizes, including a Sony PS5, Nintendo Switch, and JBL Microphone.

Shoppers spending a minimum of RM100 can enter the draw, while social media contests will provide additional opportunities to win prizes, including Merdeka Fun Run tickets, Brooks sports shoes, and Garmin smartwatches.

In celebration of its 20th anniversary, the Curve is also offering a Grand Lucky Draw with prizes worth over RM100,000.

Shoppers spending RM500 or more can enter the draw, while those spending RM250 can receive limited edition 20th Anniversary merchandise.

Additionally, RM100 spenders can redeem exciting shopping vouchers, making every visit to the Curve this August even more rewarding.

As the Curve celebrates 20 years of unity and community, it invites everyone to join in the Merdeka festivities.

With a wide range of events and activities, from the Merdeka Food Run to the Pasar Lokal, there’s something for everyone to enjoy.

Don’t miss the chance to experience the joy of unity, fellowship, and cultural pride at the Curve this August.

For more details about the Curve’s Merdeka Campaign 2024 and other upcoming events, visit www.thecurve.my, or stay connected with us on Facebook and Instagram.

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