BRAND’S® tackles brain fatigue with expert insights

In our fast-paced world, maintaining mental clarity is crucial. BRAND’S® Essence of Chicken has taken a step forward in addressing this by exploring the phenomenon of brain fatigue.

During a recent roundtable discussion, health experts highlighted the importance of recognising and managing brain fatigue, offering insights that could transform how we approach cognitive health.

Understanding brain fatigue

Brain fatigue, often confused with general tiredness, is a genuine condition that impacts cognitive performance.

“Mental overload over a prolonged period leads to a sensation of tiredness known as brain fatigue,” explained Professor Dr Michael Ling, a Neuroscience and Genetics Professor at Universiti Putra Malaysia.

He elaborated that this condition is linked to the buildup of neurotransmitter glutamate in the brain, creating a noise-like effect that hinders mental clarity.

While brain fatigue might seem like a common issue, its long-term effects can be severe if not properly managed.

Nasreen Ma, a Brain Health Coach from Meaningful Activation, stressed the need for a holistic approach to overcoming brain fatigue.

“A balanced lifestyle, which includes prioritising sleep, exercise, mindfulness, and proper diet, is key to reclaiming mental energy and living a revitalised, productive life.”

Nutrition’s role in combatting brain fatigue

A crucial aspect of managing brain fatigue lies in nutrition. Amino acids, particularly L-Histidine, play a significant role in boosting brain health and aiding recovery from brain fatigue.

Dr Hiroshi Watanabe, Senior Research Director from Suntory Beverage & Food Asia Pacific, emphasised the importance of protein-rich foods in this regard.

“Clinical studies have shown that L-Histidine can enhance cognitive performance. Incorporating protein into your diet early on is vital in preventing cognitive decline.”

BRAND’S® Essence of Chicken, rich in L-Histidine, offers a convenient way to support mental energy throughout the day.

Studies have shown that consuming the essence of chicken can improve working memory, mood, and overall mental clarity.

BRAND’S® Essence of Chicken provides an accessible solution, packed with nutrients that support mental sharpness.

As Eunice Kow, Head of Marketing at Suntory Beverage and Food Malaysia, stated, “A healthy mind and body are essential ingredients for achieving your goals and thriving in life.”

To learn more about how BRAND’S® can help you unlock your full potential, visit their website.