Discover the best of Borneo at the MATTA Fair 2024

The upcoming MATTA Fair 2024 is set to be an exciting showcase of finest tourism offerings from Borneo.

Recognised as Malaysia’s largest consumer travel fair, the MATTA Fair will take place from 6 to 8 September 2024 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.

The highlight of this year’s event is the recognition of Sabah and Sarawak’s One Borneo initiative as Malaysia’s Favourite Destinations, a testament to the region’s rich cultural heritage and breathtaking landscapes.

MATTA Fair: A premier platform for Borneo tourism

The MATTA Fair has long been a cornerstone of Malaysia’s travel industry, providing a platform for destinations to promote their unique attractions.

This year, Sabah and Sarawak will take centre stage, with the One Borneo initiative showcasing the best of what these states have to offer.

Visitors to the fair can expect exclusive travel deals, immersive cultural experiences, and a chance to explore the natural wonders that make Borneo a must-visit destination.

Nigel Wong, president of MATTA, emphasised the significance of this collaboration: “In partnership with the states of Sabah and Sarawak, MATTA is dedicated to showcasing the unparalleled beauty and cultural heritage of Borneo.

This initiative aims to elevate Sabah and Sarawak as premier travel destinations, drawing local and international tourists to experience their unique offerings.”

A journey through culture, adventure, and nature

Sabah’s Tourism Board CEO, Julinus Jeffery Jimit, highlighted the diverse experiences awaiting visitors at the fair.

“Apart from showcasing our local products like Tenom coffee and Sabah tea, our Kopitiam-themed zone will offer visitors an integrated experience of Culture, Adventure, and Nature (CAN).

From the majestic peaks of Mount Kinabalu to the vibrant marine life of our oceans, we want every visitor to feel the heart and soul of Sabah through our carefully curated experiences and warm hospitality,” Jimit shared.

Sarawak Tourism Board CEO Puan Sharzede Datu Haji Salleh Askor echoed this sentiment, noting the deep collaboration between the two states.

“Our partnership with the Sabah Tourism Board is not just about promoting tourism; it is about sharing the heart and soul of Borneo with the world.

Together, we create a compelling narrative that positions Borneo as Malaysia’s Favourite Destination, captivating the hearts of travellers from Peninsular Malaysia and beyond.”

The MATTA Fair 2024 promises to be a vibrant celebration of Borneo’s natural beauty and cultural richness.

With free admission, the fair will run from 10:00 AM to 9:00 PM for three days, starting Friday, 6 September, and ending Sunday, 8 September 2024.

This is an unmissable opportunity for travel enthusiasts to discover exclusive deals, participate in interactive activities, and immerse themselves in the unique offerings of Sabah and Sarawak.

Whether you’re a seasoned traveller or planning your first adventure to Borneo, the MATTA Fair 2024 is your gateway to discovering the best of what these Malaysian states have to offer.

Don’t miss the chance to explore, engage, and experience the vibrant culture, stunning landscapes, and warm hospitality that define Sabah and Sarawak.