BrandStrat 2024 Summit: Elevate your brand strategy

The BrandStrat 2024 Summit, scheduled for 2nd October at Colony @ The Met Corporate Towers KL, promises to be a must-attend event for marketing leaders and brand strategists.

Organised by Mad Hat Asia, Cult Creative, and Wavemakers Collective, the summit will bring together industry pioneers to share cutting-edge strategies through panel discussions, workshops, and networking opportunities.

Build strong foundations for brand success

The BrandStrat 2024 Summit will feature insights from top brands like AirAsia, Media Prima, and Zus Malaysia, focusing on building strong brand foundations, mastering execution, and measuring performance.

With a roadmap designed to help businesses thrive in today’s fast-paced market, the event offers something for both established brands and those embarking on new journeys.

Participants will learn how to integrate AI, user-generated content, and paid media into their brand strategies to enhance storytelling and boost performance.

One of the summit’s key sessions, Strategic Communications in a 3-Second World, will explore how to capture audience attention in an era of short attention spans.

Industry experts will provide strategies to craft engaging stories that align with brand purpose, ensuring brands remain memorable in the digital landscape.

Another pivotal session, Rethinking Content Creation, will dive into the challenges of balancing authenticity with trends in a content-driven world.

This discussion will provide insights on navigating generational marketing and the increasing influence of AI in shaping brand narratives.

Workshops and networking at BrandStrat 2024

In addition to panel discussions, attendees can participate in dynamic workshops. These include:

• AI Content Strategy Workshop: Learn how to innovate your content using AI.
• Brand Metrics & Measurement Framework: Get tools to evaluate and enhance brand performance.
• User-Generated Content Workshop: Discover how to leverage audience contributions for brand amplification.

The event will close with the session Connecting the Dots in Brand+Marketing, which will unpack foundational strategies for effective brand marketing and celebrate successful case studies from industry leaders.

The BrandStrat 2024 Summit offers a unique opportunity to unlock new possibilities for your brand. Tickets are available at RM 269 for VIP, RM 229 for regular, and group bundle rates.

For more information and to secure your spot, visit brandstratsummit.com.