Eco-shop celebrates 21st anniversary with 300th store

Eco-shop, Malaysia’s leading affordable household retailer, has reached a major milestone with the launch of its 300th store at NU Sentral, Kuala Lumpur.

Coinciding with the brand’s 21st anniversary, this new location continues the retailer’s mission to provide affordable products to Malaysians.

The store also marks the expansion of Eco-shop’s innovative Eco-Plus concept, designed to offer a more premium shopping experience without sacrificing affordability.

Eco-shop’s expanding footprint

The new Eco-shop at NU Sentral is the third Eco-Plus Concept Store in Malaysia, building on the success of earlier locations.

This concept caters specifically to urban shoppers, offering a wider range of products at fixed price points of RM 2.40, RM 6.00, and RM 10.00.

These prices are exclusive to the NU Sentral store and reflect Eco-shop’s ongoing commitment to making essential household items, kitchenware, personal care products, and snacks more accessible.

Jessica Ng, Chief Executive Officer of Eco-shop Malaysia, spoke about the significance of the brand’s rapid growth.

“Reaching 300 stores is more than just a number for us. It’s a testament to the trust and support of Malaysians who have embraced Eco-shop as a source of affordable essentials in challenging times,” she said.

Affordable essentials for every household

Eco-shop’s growth is rooted in its ability to meet the evolving needs of local communities.

As the cost of living rises, the retailer has continued to offer budget-friendly solutions to Malaysian households.

With over 10,000 products available, Eco-shop provides an extensive selection ranging from food and cleaning supplies to stationery and pet care.

Jessica further emphasised the brand’s role in easing financial burdens for families.

“As families and individuals grapple with the rising cost of living, we remain committed to easing that burden by offering essential products at prices everyone can afford,” she added.

To enhance the customer experience, Eco-shop has also introduced a loyalty app, now with over 1.5 million members.

This rewards programme offers exclusive benefits, adding further value to the shopping experience.

In addition to affordability, the new Eco-shop at NU Sentral places a strong focus on convenience.

The store features self-checkout counters, catering to busy urban dwellers who need a quick and efficient shopping experience.

This reflects Eco-shop’s understanding of its customers’ needs, especially in fast-paced environments like Kuala Lumpur.

“Our Eco-Plus Concept store is a direct response to what Malaysians value most – affordability and convenience in obtaining daily necessities,” Jessica said.

She also noted that Eco-shop will continue expanding, with a focus on bringing its wide range of products to more communities across Malaysia.

For more information about Eco-shop’s latest updates, visit Eco-shop’s website or follow their social media channels on Facebook, Instagram, TikTok, and XHS.