insureKU unveils new platform for easy travel insurance

insureKU, Malaysia’s first digital insurance and takaful aggregation platform, has launched with a mission to simplify how Malaysians buy travel insurance.

The platform, a product of Censof Holdings Bhd, offers consumers a streamlined experience in securing travel coverage from top insurance providers.

This launch marks the beginning of insureKU’s journey toward offering a wide range of insurance products, including general, life, and medical insurance, in the coming months.

“We are challenging the traditional idea of insurance,” said Shadhana Sekaran, co-founder and CEO of insureKU.

“For too long, consumers have faced confusing and costly insurance buying decisions.

With insureKU, we are democratising the process, making it easier to compare, understand, and purchase insurance products.”

insureKU: A new era of travel coverage

insureKU has chosen to focus on travel insurance as its debut offering, addressing common pain points consumers face when choosing coverage.

With just a few clicks, Malaysians can compare policies from a variety of providers, ensuring they get the best deal for their specific travel needs.

This includes protection against trip cancellations, lost luggage, medical emergencies, and delays.

The platform’s user-friendly interface makes buying travel insurance simple and fast, providing immediate access to policy details and customer support.

Shadhana explained, “Our goal is to empower Malaysians to make informed decisions about their insurance needs, starting with travel coverage.”

By making the insurance buying process straightforward, insureKU aims to help Malaysians better protect themselves while travelling.

The platform also ensures that consumers benefit from savings passed on from insurance companies, leading to more affordable coverage.

Expanding insureKU’s offerings

While travel insurance is the first step, insureKU plans to introduce a broader selection of products in the coming months, including life, general, and personal accident insurance.

This gradual roll-out will allow users to become familiar with the platform while benefiting from more options.

Ashveen Chakravarthy, COO of insureKU, shared the company’s vision: “insureKU is not just about travel insurance—it’s about revolutionising how Malaysians interact with insurance.

Our platform is designed to be a one-stop solution for all insurance needs.”

As one of the earliest participants in Bank Negara Malaysia’s Financial Technology Regulatory Sandbox, insureKU aims to lead the way in the digital transformation of Malaysia’s insurance industry.

The platform has undergone extensive testing and development, ensuring a seamless experience for consumers.

For more information and to explore the platform’s offerings, visit www.insureku.com.