Shopee Live powers record 11.11 sales for sellers

The 11.11 Big Sale on Shopee Live brought a new level of success for Malaysian entrepreneurs, with local sellers experiencing a remarkable 6X sales increase compared to regular days.

This result highlights Shopee Live’s pivotal role in e-commerce, seamlessly combining shopping with live entertainment to engage consumers while delivering impressive returns for sellers.

Buyers were quick to seize discounts, claiming a massive 38 million vouchers across Shopee Live and other promotions.

These vouchers enabled consumers to unlock Free Shipping, Lowest Price Guaranteed products, and unbeatable deals—reinforcing Shopee as the platform of choice for cost-savvy shoppers.

Shopee Live’s unique shopping experience

On 11.11, Shopee Live users redeemed over 29 million Shopee Coins while tuning in to streams from popular sellers and brands, such as Clashe, ELGINI Apparel, Momo House, Panda Eyes, and SKINTIFIC.

These live sessions allowed shoppers to ask questions, receive personalised product recommendations, and make confident purchasing decisions in real-time, boosting consumer trust and engagement.

In the campaign’s first two hours, Shopee Live saw over 2.5 million products sold.

This strong early start reflects a trend toward strategic shopping, where consumers shop early to access exclusive deals, highlighting the platform’s value-focused approach.

Supporting Malaysian sellers through digital growth

Shopee’s commitment to local sellers was evident this year, as many first-time participants increased sales by up to 22 times during the 11.11 sale.

“This 11.11 Big Sale demonstrated the strength of Malaysian brands and sellers,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

“Shopee is dedicated to empowering local entrepreneurs, helping them navigate the digital marketplace to reach a larger audience and drive sustainable growth.”

Top categories in this year’s 11.11 Big Sale included Health & Beauty, Home & Living, and Groceries & Pets, with high demand for items such as cotton hijabs, cushion foundations, and power banks.

The diversity of products underlines Shopee Live’s ability to meet a wide range of shopper needs, from everyday essentials to lifestyle upgrades.

Shopee’s impact on local communities extended beyond the Klang Valley this 11.11, with cities such as Johor Bahru, Seremban, and Kuantan showing strong participation.

This regional growth underscores Shopee’s commitment to nationwide accessibility and digital inclusivity, connecting consumers with local sellers in every corner of Malaysia.

Tan concluded, “Shopee is committed to supporting Malaysian businesses and advancing the country’s e-commerce industry.

By utilising data insights and innovation, we aim to enrich the shopping experience and foster a digital economy that benefits sellers and consumers alike.”

The Shopee Live 11.11 Big Sale showcased the power of live e-commerce to boost sales and support local Malaysian sellers.

With a seamless mix of entertainment and shopping, Shopee continues to be a key player in shaping a vibrant, inclusive digital economy.