CJMY
Hari Raya Aidilfitri 2025 is set to dazzle, and Malaysians are already plotting their festive spree.
A fresh Milieu Insight survey of 501 locals, aged 16 to over 55, spills the tea: family feasts and gifting still rule, but cash-savvy moves are stealing the show.
Think convenience, cost-cutting, and a digital twist—this Raya’s a whole new beast.
Here’s the headline act: shopping for Hari Raya Aidilfitri has gone high-tech. E-wallets top the charts, with 53% ditching cash for their baju raya, lured by speed and safety.
Meanwhile, Buy Now, Pay Later (BNPL) hooks 18%, especially Gen Z craving flex. Shopee reigns supreme—83% snag essentials there—while TikTok Shop’s live buzz sways 33%.
Digital payments and social commerce aren’t just trends; they’re rewriting Raya’s playbook.
What’s shaping Hari Raya Aidilfitri spending?
Timing’s everything. March kicks off the hunt for 36%, but 23% jump in January or February.
Savvy? You bet—18% have their haul sorted, and 22% recycle last year’s threads.
Loyalty’s split: 38% eye new brands, with Gen Z (48%) leading the charge, yet 37% cling to old favourites. Local love shines—60% back homegrown labels over foreign flash (just 8%).
Budget’s king this Raya. Clothing eats RM101-200 for 25%, while hampers and gifts gobble RM201-300 for 26%.
Quality trumps quantity, says Milieu. Posts on X echo this—shoppers crave deals that don’t skimp on style.
Digital payments and social commerce fuel this shift, letting folks stretch ringgits without breaking the bank.
Start early, snag promos, and you’ve cracked the “Hari Raya Aidilfitri shopping hacks” code.
How brands can win Hari Raya Aidilfitri 2025
Businesses, listen up: digital’s your golden ticket. Shopee and TikTok Shop dominate, so nail that online game.
Early-bird discounts—think March—hook the 36% who plan ahead. BNPL and e-wallets cater to the cash-flex crowd, while local flair wins hearts—60% want Malaysian-made.
Social commerce, with its live hype, seals the deal for 33%. Miss this, and you’re out of the Raya race.
The survey, run from 27 February to 6 March, shows a nation leaning into tech without ditching tradition.
Open houses still hum with ketupat and rendang, but shopping smarter rules. Web chatter backs this—e-commerce spikes pre-Raya, with locals praising seamless checkouts.
Brands that blend heritage with “digital payments for Hari Raya” will own the festive buzz.
Hari Raya Aidilfitri 2025 blends old-school joy with new-school smarts. Shoppers wield e-wallets and BNPL, chase local gems, and hit Shopee hard.
Businesses must pivot—digital-first wins wallets and loyalty. On 19 March 2025, the data’s clear: convenience and culture collide for a cracking Raya.
So, how will you ace your Hari Raya Aidilfitri prep?
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