Revive the Curve magic with Raya bliss

Discover how the Curve transforms Hari Raya Aidilfitri into nostalgia. Dive in—join the festive fun!

Revive the Curve magic with Raya bliss

the Curve isn’t just a mall; it’s a time machine this Hari Raya Aidilfitri.

With its ‘Beraya di Kota Raya’ campaign, the shopping haven in Mutiara Damansara morphs into a 90s wonderland, complete with a pink minibus and a Rumah Biru kampung house.

This isn’t mere décor—it’s a bold nod to Malaysia’s past, blending retro charm with festive fire. Visitors flock here, drawn by a vibe that fuses nostalgia with celebration.

Revive the Curve magic with Raya bliss
Jazmi Kamarudin, Boustead Properties, Chief Operating Officer

Picture this: old-school bus stops, ticket counters, and over 100 Raya booths buzzing with life.

the Curve hooks you with more than memories—think celebrity stalls dishing out festive cookies and outfits, plus cultural gigs like Zapin and Dikir Barat.

Jazmi Kamarudin, Boustead Properties’ operations chief, sums it up: “We’re reviving Raya’s soul while lifting local heroes.”

What makes the Curve a Raya hotspot?

Revive the Curve magic with Raya bliss

the Curve turns Hari Raya Aidilfitri into a sensory blast. That pink minibus? It’s Klang Valley’s yesteryear icon, parked beside a Rumah Biru that screams Kampung Baru vibes.

Kids weave ketupat at workshops, while parents snag RM200-spend Raya packets or RM450 tote bags by doodle star Ann Jaafar.

Over 10 celebrity booths spice up the mix—think cookies and baju raya with star power.

Revive the Curve magic with Raya bliss

Also, it’s practical. Extended hours hit 12 AM in Ramadan’s final week, giving shoppers extra wiggle room.

This isn’t just shopping; it’s a fix for festive fever. New tenants like Serai and Kenangan Coffee join the fray, alongside Cocomelon for tots.

the Curve delivers a full-on “Hari Raya Aidilfitri at the Curve” experience—nostalgia, food, and family sorted.

How the ‘Kongsi Rezeki’ booth sparks community spirit

Revive the Curve magic with Raya bliss

the Curve doesn’t just sell—it gives. The ‘Kongsi Rezeki’ booth collects donations for Rumah Anak Yatim Damai Kuang—essentials, outfits, duit raya—delivered in two heartfelt batches.

A Berbuka Puasa bash for the kids, backed by Flint, plus Suria FM’s Bubur Lambuk giveaway with Masjid Kampung Baru’s crew, show grit.

Management tosses out 50 Ramadan gift packs every Friday pre-iftar—pure class.

Revive the Curve magic with Raya bliss

Next, the #theCurveBelanjaBalikKampung contest with Suria FM dishes out VIP bus tickets for clever pantuns. It’s a lifeline for those aching to balik kampung.

the Curve welds festivity to purpose, proving malls can pulse with heart. This “Curve’s Raya community boost” shines bright—giving beats grabbing every time.

the Curve flips Hari Raya Aidilfitri into a retro-fest with punch. Pink minibuses and Rumah Biru spark memories; booths and performances fuel joy.

It’s not just commerce—donations and contests knit a tighter community. This campaign stands tall: nostalgia reigns, kindness flows, the Curve thrives.

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CJMY

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