Anker lights up Merdeka 118 with cyber charging

Anker Innovations is set to revolutionise the charging experience in Southeast Asia with its latest campaign, Charge Up, SEA! at Merdeka 118.

The initiative merges cutting-edge augmented reality (AR) and computer-generated imagery (CGI) to create an immersive digital world, bringing Anker’s advanced charging technology to life.

As part of the campaign, Anker has chosen Malaysia’s iconic Merdeka 118—the second tallest building in the world—as a key location to showcase its innovations.

Anker’s AR experience at Merdeka 118

Visitors to Merdeka 118 can enter Anker’s cyber-inspired world by scanning a QR code, transporting them into an interactive digital space powered by the Anker Prime 250W GaN Desktop Charger.

This high-performance charger, known for its compact design and multiple charging capabilities, serves as the focal point of the experience, seamlessly connecting the physical and virtual realms.

“We’ve not only created products that lead the industry in performance but also ones that fundamentally change the way people engage with power,” said Leon Wu, General Manager of Southeast Asia at Anker Innovations.

“This campaign reflects our vision of an interconnected world where innovation enhances the everyday lives of Southeast Asian consumers.”

Participants who share their AR experiences on Facebook or Instagram with the hashtags #AnkerChargeUpMalaysia and #ThePrimeOfCharging will stand a chance to win an Anker Desktop Charging Station worth RM699.

Next-generation charging with Anker prime series

The Charge Up, SEA! campaign features Anker’s latest charging solutions, including the Anker 25,000mAh 165W Power Bank and the Anker 140W Charger with digital display.

These products integrate smart technology, providing real-time power output and temperature monitoring.

Through AR, users can interact with animated emojis representing Anker’s devices, showcasing the intuitive and user-friendly nature of these innovations.

The campaign extends beyond Malaysia, reaching Singapore, the Philippines, Indonesia, and Vietnam through immersive CGI videos that highlight Anker’s commitment to fast, efficient, and intelligent charging.

For consumers eager to experience these new products, Anker has announced pricing and availability. The Anker Prime 250W GaN Desktop Charger is priced at RM699, while the Anker 25,000mAh 165W Power Bank retails at RM449.

The Anker 140W Charger with display is available for RM349, and the Anker Zolo 30W Charger will be priced at RM39. These products will be available online from March 25, 2025, and in stores from April 15, 2025.

As Anker expands its footprint in Southeast Asia, Charge Up, SEA! underscores its commitment to innovation and user-centric design.

By blending state-of-the-art technology with immersive digital experiences, Anker is not just powering devices—it’s shaping the future of charging in a connected world.

Find out more about Anker at anker.com.