Cadbury unveils richer Dairy Milk Recipe for Malaysians

Cadbury, Malaysia’s cherished chocolate brand, has launched an enhanced recipe for its iconic Dairy Milk, promising a richer, creamier taste.

The upgrade, paired with a new King Size 200g bar and redesigned chunk shape, aims to deepen the connection with fans, reinforcing Cadbury’s place in Malaysian hearts.

The revamped Cadbury Dairy Milk, crafted at the Shah Alam plant, delivers a more indulgent experience.

This move reflects the brand’s commitment to evolving with consumer preferences while maintaining its signature quality, a hallmark for over 75 years.

Cadbury: Enhanced chocolate legacy

At the Shah Alam facility, over 250 skilled chocolate-makers produce Cadbury Dairy Milk, adhering to stringent quality standards.

The plant, Halal-certified by JAKIM since 1994, also prioritises sustainability.

Through Mondelēz International’s Cocoa Life initiative, Cadbury sources cocoa sustainably, uses recyclable packaging, and incorporates renewable energy.

See Mei Sin, Marketing Head of Mondelēz International for Malaysia and Singapore, emphasised the brand’s deep-rooted connection with consumers.

“Cadbury Dairy Milk has been a beloved part of Malaysian lives for decades, fostering moments of joy and togetherness.

Our richer, more chocolatey recipe strengthens that bond, offering fans an elevated experience,” she said.

The new recipe enhances the classic taste, while the King Size 200g bar caters to those craving more.

Additionally, the redesigned chunk shape ensures a satisfying bite, aligning with Cadbury’s focus on consumer satisfaction.

The brand’s “Glass and a Half” philosophy, rooted in generosity, drives its community initiatives.

Programs like “For You I Would” and “Cadbury Kuih Raya Dari Hati” celebrate kindness and cultural connection, blending tradition with social impact.

Empowering communities through chocolate

Cadbury’s commitment extends beyond chocolate production. The “Kuih Raya Dari Hati” initiative, in partnership with MyKasih Foundation, empowers women from underserved communities.

Launched in 2021, the bake-for-charity program enables participants to showcase baking skills, earn income, and support others during festive seasons.

In 2024, the initiative earned a Malaysia Book of Records title for baking 150,000 Cadbury chocolate tarts.

These were donated to over 30 welfare homes and underserved communities via Food Aid Foundation.

The program not only fosters community spirit but also creates economic opportunities, particularly during festive periods.

The new Cadbury Dairy Milk range, including the King Size bar, is now available nationwide. To further engage fans, Cadbury’s Purple Truck will tour Malaysia from 1 July to 31 August 2025.

The initiative offers interactive activities, samples of the richer chocolate, and moments of togetherness, reinforcing the brand’s mission to spread joy.

Cadbury’s efforts align with global sustainability goals. The Shah Alam plant’s use of renewable energy and recyclable packaging reflects a forward-thinking approach.

Moreover, the Cocoa Life initiative ensures ethical cocoa sourcing, supporting farmers and communities worldwide.

The brand’s focus on quality and innovation has sustained its popularity in Malaysia for over seven decades.

By listening to consumers, Cadbury continues to refine its offerings, ensuring every bite delivers delight.

The introduction of the King Size bar and redesigned chunks caters to evolving tastes, while community programs strengthen cultural ties.

For more details on Cadbury Dairy Milk’s products and the Purple Truck tour, visit the official Facebook page at https://www.facebook.com/CadburyMalaysia.