Massimo introduces first artisanal sandwich loaf for lockdown

The Italian Baker Sdn Bhd, maker of Massimo breads and baked goods, has announced a new bread named Massimo Seeded Multigrain with Barley for healthy eating at home during lockdown.

Jeremy Goon, chairman of The Italian Baker, said bread consumption has increased among Malaysians, who are mostly staying home to protect themselves and their loved ones during the Covid-19 pandemic.

“Embracing a nutritious diet is essential for us to continue staying healthy, especially given our current circumstances where we are eating at home more often.

“Hence, our bakers, food scientists, nutritionists and research and development team worked closely together to develop our first-ever artisanal multigrain loaf by carefully balancing between nutrition and taste.”

Goon said the Massimo team collected and analyzed relevant consumer data and key learnings from the first Movement Control Order (MCO 1.0) as well as from various Malaysian health statistics, including the National Health and Morbidity (NHMS) Survey 2019.

“The Massimo Seeded Multigrain with Barley loaf was then developed to cultivate healthier eating habits while continuing to satiate the cravings and palate of Malaysians,” he added.

The Massimo Seeded Multigrain with Barley loaf features an artisanal multigrain loaf enriched with premium Canadian barley, flaxseed, chia seed, sunflower seed and black sesame, which are packed with vitamins and minerals.

The first artisanal sandwich loaf serves up a winning combination of the bread maker’s fine bread-making tradition and the unique taste and well-researched functional food benefits of barley.

The Massimo Seeded Multigrain with Barley loaf (360g), which is an ideal choice for sandwiches, toast or simply on its own, is available for a limited time only at most retailers at RM4.90.