CJMY
Heineken Malaysia, through its annual Tiger Chinese Education Charity Concert Programme (Tiger CECC), has achieved a significant milestone by assisting SMJK Chan Wa in raising an unprecedented RM 9,365,698.88 during the school’s centennial celebration.
This marks the highest funds ever raised by an individual school since the inception of Tiger CECC.
The substantial amount collected will contribute to the development of SMJK Chan Wa, encompassing the construction of a modern administration centre, a new library, a sports centre, and upgrade works for classrooms, staffrooms, and the history museum.
A record-breaking contribution
The success of Tiger CECC in supporting SMJK Chan Wa’s 100th-anniversary celebration is evident in the record-breaking sum of RM 9.36 million raised.
This achievement underscores the programme’s commitment to enhancing the educational environment of local schools. The funds will play a crucial role in developing SMJK Chan Wa’s infrastructure, providing state-of-the-art facilities that contribute to a holistic learning experience.
Frank Gan, National Sales Manager, Heineken Malaysia, applauded SMJK Chan Wa for surpassing their initial target of RM5 million with the final RM9.3 million fundraised.
Tiger CECC_He also mentioned that SMJK Chan Wa has broken Tiger CECC’s record with the highest fund raised by an individual school.
Tiger CECC has consistently been supportive towards the local communities, fostering collaboration between parents, alumni, and businesses to nurture the educational landscape in Malaysia.
Decades of community impact by Tiger CECC
Tiger CECC, in existence for almost 30 years, has been an integral part of local communities, evolving alongside generations to support educational institutions across Malaysia.
The programme, operating in collaboration with its media partner, has organised charity concerts benefiting over 540 local schools.
With a cumulative fundraising total exceeding RM407 million, Tiger CECC has left an enduring impact on thousands of students, significantly contributing to the nation’s educational foundation.
The initiative reflects Heineken Malaysia’s commitment to responsible and progressive corporate practices, emphasizing the interconnected growth of the company and the well-being of communities.
Roland Bala, Managing Director of Heineken Malaysia, expressed pride in Tiger Beer’s role in fostering a sense of togetherness within local communities. As a responsible company, HEINEKEN Malaysia views its growth as intertwined with community well-being.
Tiger CECC serves as a platform to mobilise support and funds for institutions shaping Malaysia’s future leaders. The incredible response and generosity witnessed during this year’s Tiger CECC affirm its significance in contributing to meaningful educational advancements.
The post-event group photo featuring artists, school board representatives, teachers, and the working committee symbolises the collaborative success achieved through Tiger CECC.
For more information on HEINEKEN Malaysia Berhad and its initiatives, visit Heineken Malaysia.
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