Enrich boosts points by 40% through utu partnership

Enrich, the esteemed Travel and Lifestyle Loyalty programme of Malaysia Airlines, has forged a strategic partnership with utu, a leading travel tech company.

This collaboration brings an exciting advancement to the travel experience for Enrich members by introducing an innovative method of earning points through tax-free shopping during international travels.

Members can now enjoy up to 40% additional Enrich Points, equivalent to USD140, through tax refunds on qualifying purchases.

This groundbreaking initiative not only transforms the Enrich loyalty programme but also aligns with Malaysia Airlines’ commitment to delivering unparalleled value to its customers.

Boost through tax-free shopping

In a significant move, Enrich members can now boost their points significantly by utilising the utu platform during their international shopping sprees. Through utu, shoppers can receive extra Enrich Points equivalent to up to USD140 for every USD100 in value-added tax (VAT) refunds.

This remarkable 40% uplift provides members with an attractive incentive to indulge in tax-free shopping during their travels. The collaboration with utu not only enhances the earning potential for Enrich members but also adds a new dimension to the loyalty programme, making it more rewarding and engaging.

Philip See, Chief Executive Officer of Loyalty & Travel Services (MAG), expressed his enthusiasm about the partnership, stating that it underlines their commitment to enhancing the travel experience for Enrich members.

He sees this initiative as a transformative step in the loyalty programme, aligning with their dedication to providing exceptional value to customers. The strategic partnership with utu reflects Malaysia Airlines’ continuous efforts to innovate and elevate its services for a more rewarding customer journey.

Simple steps to earn more Enrich points

Getting started on this enhanced Enrich experience is straightforward for members. By downloading the utu app from Google Play or the App Store, Enrich members can register and receive a digital utu Tax Free Card within the app.

The next step involves deciding on the preferred method of receiving the tax refund while shopping at a store. Members can choose to fill in their utu Tax Free Card number on any provided tax-free form or digital refund app.

Subsequently, they need to complete the standard Tax Refund Validation Process at the airport before departure. Once this process is finalised, the upsized value of the refund in Enrich Points is seamlessly credited to their Enrich account.

Asad Jumabhoy, Chief Executive Officer and Co-founder of utu, highlighted the value this partnership brings to Enrich members. He commended Malaysia Airlines for delivering exceptional value to its Enrich members, emphasizing that travellers utilising the utu Tax Free Card for their tax refunds will gain greater value through the earned reward points.

This innovative partnership between Enrich and utu not only revolutionises the loyalty programme but also provides members with a tangible and exciting benefit during their international travels.

Enrich members can now embark on their journeys with the added thrill of earning substantial points through tax-free shopping, bringing them one step closer to unlocking exclusive travel and lifestyle privileges.