Global Destination City Index by Mastercard survey revealed that Kuala Lumpur has emerged as one of the most visited cities worldwide in 2023.
The survey, conducted in June and released in October, gathered opinions on 20 of the most popular cities globally. Kuala Lumpur, with its unique appeal, stood out among the respondents, securing a significant position.
Kuala Lumpur’s global ranking
The Global Destination Cities Index ranks 200 cities based on proprietary analysis of publicly available visitor volume and spend data.
According to data derived from the Global Destination City Index by Mastercard, Kuala Lumpur has clinched the 6th position among the most visited cities in 2023, as reported by the Travelness website.
This comprehensive study evaluates cities based on metrics such as total international overnight visitor arrivals and cross-border spending.
The Global Destination City Index not only provides insights into current travel patterns but also serves as a predictive tool for anticipating visitor growth in the upcoming year, as highlighted by Travelness.
Mastercard’s most visit cities survey
Bangkok, Thailand, maintains its top position in the rankings with an impressive 22.78 million visitors, underscoring its enduring allure.
Paris and London closely trail, securing the 2nd and 3rd positions with 19.10 million and 19.09 million visitors, respectively.
New York City secures the 7th spot with 13.6 million visitors, while Istanbul and Tokyo secure the 8th and 9th positions with 13.40 million and 12.93 million visitors, respectively.
Kuala Lumpur’s 6th position underscores its ongoing appeal to global travellers, attributed to its unique fusion of culture, cuisine, and modern attractions.
As the tourism landscape continues to evolve, Kuala Lumpur maintains its pivotal role in the international tourism arena.
As the travel landscape continues to evolve, Kuala Lumpur remains a key player in the international tourism arena.
The city’s unique offerings and welcoming atmosphere contribute to its sustained popularity among travellers worldwide.
The report can be downloaded here.
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