Promoting Melaka as a Muslim-friendly destination

Melaka is intensifying its efforts to establish itself as a prominent Muslim-friendly tourism destination.

The State Tourism, Heritage, Arts, and Culture Exco, Datuk Wira Abdul Razak Abdul Rahman, emphasised the significance of this campaign to bolster Malaysia’s standing in the religious tourism sub-sector.

The move is in response to the recent recognition by the Crescent Rating-Mastercard Global Muslim Tourism Index (GMTI) 2023 and Dinar Standard State of Global Islamic Economy (SGIE) 2022.

Strengthening the campaign

Abdul Razak highlighted the visit of imams from China as part of the Islamic Tourism Centre and Malaysia Inbound Chinese Association’s “Familiarisation Trip” program.

Taking place from January 10 to 16, this initiative aimed to introduce the unique aspects of Malaysia as a Muslim-friendly destination.

The imams toured various destinations, including Melaka City, Chan Mari Chan Restaurant, and Kampung Hulu Mosque, contributing indirectly to the promotion of Visit Melaka 2024 (TMM2024).

“The ‘Familiarisation Trip’ program aims to introduce and expose the uniqueness of Malaysia as a Muslim-friendly destination and attract more tourists, making Melaka a preferred destination,” stated Abdul Razak.

Positive impact on Melaka

The visit by imams from China received appreciation from key figures, including Datuk Rahmad Mariman, the Exco for Education, Higher Education, and Religious Affairs, and Sha’ari Basiron, the Chief Executive Officer of the State Tourism Promotion Division (BPP).

Abdul Razak also noted that such initiatives indirectly position Melaka as a leading global Muslim-friendly tourism destination.

Through this program, awareness of Muslim-friendly tourism products and hospitality in Melaka is expected to rise, especially in conjunction with events related to TMM2024.

He also highlighted the importance of this initiative in portraying Melaka as a preferred destination for Muslim travellers globally.

The concerted efforts to enhance Melaka’s reputation as a Muslim-friendly tourism destination align with the state’s commitment to providing unique and inclusive experiences for visitors.

As Melaka continues to strengthen its position on the global stage, the “Familiarisation Trip” program stands as a testament to the state’s dedication to showcasing its cultural richness and hospitality to the world.

Source: Melaka Hari Ini