Top Ten Charity Campaign champions education and sustainability

The long-standing Top Ten Charity Campaign (Top Ten), a flagship initiative by Carlsberg Malaysia, marks its 37th year with an enhanced mission to uplift education through inclusivity and sustainability. This year’s campaign, themed “Championing Education Today for a Greener Tomorrow,” is set to benefit 12 institutions, including schools in Sabah and Sarawak, the Federation of Chinese Associations Malaysia (Huazong), and Hospital Universiti Tunku Abdul Rahman (Hospital UTAR). By broadening its scope beyond vernacular schools, Top Ten continues to address critical resource gaps for school infrastructure and educational access.

Stefano Clini, Managing Director of Carlsberg Malaysia, highlighted the campaign’s alignment with the United Nations Sustainable Development Goals (UNSDG). “We are committed to continue funding and organising the Top Ten with a greater purpose of brewing a better today and tomorrow for the communities we engage with,” he said. “The programme meets our pledge for UNSDG 4: Quality Education and UNSDG 13: Climate Action. By driving inclusion and climate awareness in education, we are cultivating a brighter future generation and environment for Malaysia.”

Sustainability initiatives

This year introduces the Top Ten Green Club, a sustainability-driven initiative encouraging students to adopt environmentally responsible habits. Designed as a co-curricular program, the Green Club will engage students in recycling and environmental projects within participating schools, fostering a culture of stewardship. Tan Cheng Teng, Chairman of Lahad Datu Chinese Chamber of Commerce, expressed support, saying, “We are proud to be part of the Top Ten Green Club initiative this year. It will enable us to foster climate-change awareness, empowering our students to take actions on recycling and sustainability ideas within the school premises.”

Adding to the campaign’s impact, Top Ten has raised more than RM568 million over its nearly four-decade history, benefiting over 684 schools nationwide. For the 2024 campaign, twelve schools aim to raise RM17.4 million to enhance their facilities and educational programs.

Scholarships and cultural support

The campaign also seeks to alleviate financial barriers for students through the Carlsberg Huazong Education Fund. Tan Sri Datuk Seri Panglima (Dr) T.C. Goh, Huazong President, affirmed the fund’s mission: “With the Top Ten, we can continue alleviating financial burden, opening doors of opportunity for deserving students and enabling them to focus on their education and aspirations.” The fund offers scholarships for students pursuing higher education, reinforcing Carlsberg Malaysia’s commitment to accessible education for all.

Top Ten will also celebrate Malaysian culture through a series of charity concerts nationwide from October to November, showcasing local artists like Ribbon Ooi, Justin Ng, Fuying & Sam, and others.

To support the campaign, members of the public can visit Carlsberg Malaysia’s website and social media pages to find details on concert schedules and donation avenues.