AdminThe festive season got a thrilling twist on December 14, 2024, as Jameson brought their signature Christmas celebration to life with the electrifying Jingle in the Court. Hosted at the Pickle Social Club, Bukit Kiara, the event fused sports, fashion, and music for an unforgettable night.
From a mixed doubles pickleball tournament to exclusive streetwear drops and captivating live performances, the evening delivered a fresh take on holiday traditions.
Streetwear Meets Holiday Spirit
One of the night’s main highlights was the launch of the HDPC x Jameson Collection. This exclusive streetwear collaboration featured jerseys, caps, totes, and tees, marrying sporty aesthetics with Jameson’s unique style. Guests at the event had the privilege of being the first to shop the collection before it went live online. Personalized jerseys, complete with attendees’ names, were an instant hit, adding a bespoke touch to the vibrant holiday gathering.
The collection epitomized the “act local, think global” ethos, showcasing a modern, urban twist that resonated with both fashion and lifestyle enthusiasts. Stocks were limited, making this collaboration a must-have for collectors and Jameson fans alike.
Pickleball Action Heats Up
The courts came alive with the Jameson Mixed Doubles Pickleball Tournament, featuring 20 spirited teams vying for glory. Open to players aged 21 and above, the tournament was the centerpiece of the event, offering an exhilarating mix of competition and camaraderie. The winners walked away with an impressive haul, including customized paddles, HDPC jerseys, and bottles of Jameson.
For casual players and newcomers, the Jameson Fun Play sessions provided an inclusive opportunity to experience the sport in a relaxed and festive setting. With equipment provided, participants of all skill levels could join in the fun, ensuring the courts buzzed with energy throughout the evening.
A Soundtrack to Remember
Music was a major component of Jingle in the Court, with a stellar lineup of local talent delivering an unforgettable soundtrack. Indie-pop princess Claudia Tan opened the evening, captivating the audience with her soulful tunes. She was followed by Adriel and Crinkle Cut, who kept the vibes flowing with their eclectic performances.
As the night progressed, DJs Roshan & Lzzy amped up the energy, spinning high-octane beats that had the crowd dancing. DJ Reeve and Melissa Jo closed out the event with a mix of house, hip-hop, and disco, ensuring the festivities ended on a high note.
A Festive Feast of Flavors
No Jameson event would be complete without signature cocktails and culinary delights. The Jameson Ginger Ale & Lime was the drink of the night, pairing perfectly with smoky BBQ bites from Noa Restaurant. Guests also enjoyed a specially curated pickleball-themed cocktail menu, including Jameson pickleback shots, that kept the party spirits high.
With its seamless blend of sport, fashion, and music, Jameson’s Jingle in the Court was a groundbreaking celebration of the holiday season. For those who attended, it wasn’t just a night to remember—it was a new way to celebrate Christmas, Jameson style.
CJMY
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