AdminThis Christmas, Liberty General Insurance (Liberty) demonstrated the true spirit of giving through its impactful engagement initiatives under the Liberty and Kurnia brands. At the heart of their efforts was a meaningful visit to Rumah Victory, a non-profit organization offering shelter and support to vulnerable groups in Malaysia.
At Rumah Victory Nursing Home, Liberty’s team delivered gifts and essentials designed to improve residents’ daily lives. Stand fans, carrom boards, and care packages featuring fresh bed sheets and towels were among the items contributed. Adding to the festive atmosphere, the team presented a karaoke machine, encouraging residents to join in jubilant sing-alongs. Daily necessities were also provided, ensuring long-term comfort and support.
Meanwhile, at Rumah Victory Orphanage, Liberty focused on empowering children ahead of the new school year. School bags, toys, and sports equipment such as footballs and basketballs were distributed, aiming to inspire learning and play. Additionally, the company’s sustainability team led an engaging session on sustainable practices, instilling Environmental, Social, and Governance (ESG) values in the children.
The Liberty & Kurnia Christmas Truck
Extending the festive spirit beyond Rumah Victory, Liberty introduced the Liberty & Kurnia Christmas Truck to spread joy across local communities in Petaling Jaya and Kuala Lumpur. The truck was a vibrant symbol of togetherness, delivering festive cheer and embodying Liberty’s mission to positively impact society.
“Our visit to Rumah Victory and the Christmas truck initiative is a testament to our dedication to
improving the quality of life for undeserved communities and making a tangible difference where
it is needed the most.” said Puneet Pasricha (Pasha), Chief Executive Officer of Liberty General Insurance Berhad.
Making an Impact Beyond Business
Puneet further highlighted Liberty’s commitment to social responsibility. “Businesses have the power to leave a significant impact in the communities in which they serve. At Liberty, we see it as our responsibility to make this impact a positive one,” he explained.
Through its thoughtful contributions, Liberty exemplifies the idea that meaningful engagement can extend beyond business achievements. Initiatives like these showcase how companies can uplift underserved communities and inspire positive change.
Liberty’s Christmas initiatives reflect its ongoing dedication to fostering a better future. From promoting sustainable practices among children to addressing the needs of vulnerable groups, the company’s actions highlight the power of corporate responsibility. By combining festive cheer with impactful engagement, Liberty reaffirms its promise to make a lasting difference where it matters most.
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