K-Pop star YEONJUN named new face of Somersby across Asia

Global K-Pop sensation YEONJUN of TOMORROW X TOGETHER has been officially unveiled as the new face of Somersby across Asia. As the 4th generation K-Pop ‘it-boy’, YEONJUN brings his signature charm and authenticity to Somersby’s bold new ‘No-Nonsense’ campaign — a celebration of real moments, refreshing simplicity, and youthful energy.

The campaign aligns perfectly with Somersby’s ethos: that ‘adulting’ is full of unnecessary pressures and overcomplications. In contrast, the brand offers a crisp, fruity escape that’s all about good vibes, no pretence. Whether you’re winding down after a hectic day, catching up with friends over the weekend, or simply craving a moment of carefree fun, Somersby invites consumers to embrace the lighter side of life.

YEONJUN brings his signature energy to the campaign

Known for his cheeky humour, confident individuality, and love for apples, YEONJUN perfectly embodies Somersby’s playful spirit. In the new campaign film, the K-Pop idol takes a swipe at cliché advertising, choosing instead to keep it real — the YEONJUN way.

“YEONJUN isn’t just a familiar face, he represents the generation that values authenticity, individuality, and playfulness,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “This isn’t your typical celebrity endorsement. We’re building something long-lasting, creating genuine connections with fans who crave fresh, meaningful experiences that go beyond just great taste.”

The film showcases YEONJUN being unapologetically himself, mirroring Somersby’s commitment to keeping things straightforward, fun, and unfiltered.

Somersby pop-up at Pavilion KL

Fans can get a taste of the campaign’s carefree spirit at the Somersby ‘No-Nonsense, Just Great Taste’ pop-up at Pavilion Kuala Lumpur from 1 to 6 July 2025. Visitors will be invited to share their own ‘adulting’ nonsense stories and receive a complimentary can of Somersby 0.0.

In addition, K-Pop fans won’t want to miss out on limited edition “Somersby with YEONJUN of TOMORROW X TOGETHER” postcards. Available in four unique designs, these exclusive collectibles can be redeemed from 1 to 31 July 2025 with the purchase of any eight bottles or cans of Somersby in a single receipt, while stocks last.

For the latest on promotions and campaign activities, follow @SomersbyMY on Facebook and Instagram. Learn more about Somersby’s refreshing range of fruit ciders at www.somersby.com/my or visit www.carlsbergmalaysia.com.my.

All promotions and activations are open to non-Muslims aged 21 and above. As always, Carlsberg Malaysia encourages responsible consumption — if you drink, don’t drive. #CelebrateResponsibly