Hilton launches new series devoted to the future of MICE

With the grand launch of DoubleTree by Hilton in Shah Alam i-City, the hotel now introduces its latest offering: the Sustainability MICE Series.

The series is Hilton’s most recent effort to bring the brand into a greener and more sustainable future.

In 2021, Hilton was recognised for Sustainability Leadership by Dow Jones Sustainability Indices for the fifth time in a row. Not one to rest on its laurels, Hilton is continuously pursuing their eco-friendly future. 

The first of the quarterly series, today’s carbon-neutral Hilton’s MICE Series launch showcases how sustainability can be integrated into creative ways and create the social impact necessary to meet their Travel with Purpose 2030 initiative.

On Thursday, 25 August 2022, Hilton conducted the inaugural event with the central theme of food sustainability. 

Hilton partnered with key food vendors to bring the story of the food served, highlighting the provenance, authenticity, and healing qualities of what was being consumed.

“It is not enough for us at DoubleTree to provide guests with top-tier quality service. 

“The service we provide must serve a purpose greater than ourselves. That is why our advocacy for sustainability is crucial to our hospitality. 

“We want you all to keep coming back, and that means making things last,” said the General Manager of the Shah Alam i-City branch Gagan Talwar.

The event featured workshops conducted by a roster of DoubleTree by Hilton’s partnering vendors. One of them is Benns Ethicoa, a local artisanal chocolatier that sources its ingredients from regional farmers, providing attendees with the opportunity to taste the quality of Malaysian-grown chocolate.

In addition to Benns Ethicoa, attendees participated in a Chef’s Table blind tasting session at the hotel’s Makan Kitchen. 

The tasting session included sustainable foods such as Tindle, a plant-based chicken product by Singapore-based Next Gen Foods, and high-value crops by Green World Genetics, a Malaysian R&D-based company specialising in high-quality non-GMO tropical hybrid seeds.

Hilton also introduced attendees to locally grown produce from BoomGrow, a network of Malaysian precision farmers using data to create environments that deliver consistent quality yield year-round.

 Secai Marche is a Malaysia-based Japanese company providing farm-direct services that encourage sustainability for farmers.

“At Next Gen Foods, we are committed to building a better food system and creating delicious plant-based foods.

” Food that is less harmful on the planet than the animal-based ones they’re replacing,” says Vice President, Business Development (APME) at Next Gen Foods Marc Jolly.

“As we expand and increase the presence of our first product, TiNDLE, we’re continuously seeking like-minded partners to join us on this journey – and thrilled to be teaming up with Hilton today.”

A panel took place between Hilton’s Environmental, Social, and Governance (ESG) Champion for Southeast Asia Linda Giebing, BoomGrow’s New Ventures Manager Logeetha Balakrishnan, Marketing Manager for Secai Marche Thila Chandran, and Marc Jolly.

Business Broadcast Presenter Freda Liu moderated the panel session. 

The topic of discussion revolved around the future trends of food, ranging from sourcing to the interpretation of existing food using alternative ingredients.

The DoubleTree by Hilton Shah Alam i-City features 17,157 square feet of flexible pillar-less meeting rooms and banquet facilities, including a Grand Ballroom and a sophisticated multi-event hall. 

All meeting rooms are elevated with state-of-the-art audio-visual equipment and high-speed internet to keep guests connected. Hilton’s hospitality brings every conference, reception, or seminar to life.

The DoubleTree by Hilton Shah Alam i-City is located at Finance Avenue, 40000 Shah Alam, Selangor, Malaysia. 

For further information or to make a reservation, please get in touch with the hotel here or call +603 5521 8808.