CJMY
Malaysia Healthcare Travel Council (MHTC) has signed two strategic Memorandums of Understanding (MoUs) with renowned medical tourism and healthcare facilitators, Passage Asia and Ezy Healthcare.
These partnerships aim to enhance the seamless experience for healthcare travellers and expand Malaysia’s healthcare networks internationally, particularly in the Oceania region.
The collaborations signify MHTC’s commitment to providing exceptional healthcare travel services and further establishing Malaysia as a leading destination for world-class healthcare.
Strengthening Malaysia’s healthcare travel industry
Malaysia’s healthcare travel industry has witnessed a robust recovery, generating an impressive revenue of RM1.3 billion in 2022, equivalent to 76% of pre-pandemic levels in 2019.
To capitalize on this momentum and drive further growth, MHTC actively seeks strategic collaborations with key stakeholders. These collaborations aim to unlock new opportunities, leverage synergies, and solidify Malaysia’s position as a premier destination for high-quality healthcare.
Through proactive initiatives, MHTC aims to propel the healthcare travel sector to greater heights, fostering innovation and delivering exceptional value to healthcare travellers.
Elevating the healthcare travel experience
According to Farizal bin Jaafar, Acting Chief Executive Officer of Malaysia Healthcare Travel Council, the partnerships with Passage Asia and Ezy Healthcare represent a significant step forward for Malaysia Healthcare.
By joining forces with these prominent medical tourism and healthcare facilitators, MHTC aims to create synergies that will elevate the healthcare travel industry and provide unparalleled experiences for patients.
These collaborations will unlock new opportunities, reach wider audiences, and set new benchmarks for excellence.
Strategic collaborations for seamless healthcare travel
The MoUs established by MHTC aims to create a seamless experience for healthcare travellers and expand Malaysia’s healthcare networks abroad.
Passage Asia, a leading healthcare facilitator in the Oceania region, will establish networks with MHTC’s member hospitals and organize engaging activities such as webinars, health talks, and continuous medical education sessions.
Their collaboration will spearhead joint marketing efforts across Australia and New Zealand, ensuring a hassle-free international medical journey for patients.
Similarly, Ezy Healthcare, a renowned healthcare solutions provider with a strong presence in various countries, will facilitate networking opportunities, industry facilitation, and joint marketing efforts.
This strategic partnership aims to bolster Malaysia’s brand visibility and solidify its position in the healthcare travel industry. Leveraging its global network and expertise, Ezy Healthcare will contribute to expanding Malaysia’s reach, fostering collaborations, and driving business growth.
The collaboration also presents potential market opportunities in the Middle East, further expanding the horizons of Malaysia’s healthcare travel industry.
Through these strategic alliances, MHTC is poised to achieve unprecedented success and establish unparalleled standards of excellence in the global healthcare travel sector. The partnerships will also connect these facilitators with relevant MHTC hospitals, expanding their networks and creating opportunities in targeted treatments and markets.
