Kebaya design competition promotes cultural heritage

In an effort to recognize and preserve the rich cultural heritage of the Kebaya, YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts, and Culture (MOTAC), officiated the launch of the Kebaya Heritage Design Competition (KHDC) today.

The competition aims to establish the Kebaya as part of the United Nations Educational, Scientific and Cultural Organization’s (UNESCO) intangible cultural heritage list for the upcoming year. Contestants from Malaysia, Indonesia, Singapore, Thailand, and Brunei will come together to showcase the various styles of Kebaya from different countries, while also promoting cultural tourism and preserving the traditional outfit for future generations.

During the launch event, YB Khairul Firdaus Akbar Khan expressed his gratitude for the participants and emphasized the significance of protecting and recognizing Malaysia’s cultural assets. He stated, “Being the host country of KHDC, I am honored to have us all under one roof, united to achieve the goal of recognizing the significance of our culture and protecting it. The Malaysian government looks forward to doing all within our capabilities to take the lead in making the Kebaya our cultural asset in UNESCO.”

Showcasing the rich history and cultural significance of the Kebaya

Hosted by the International Conference and Exhibition on World Cultures 2023 (ICWC ’23), the competition will highlight the history of the Kebaya from its early developments and political influence from the 1910s up until today. The organizers envision the Kebaya as an armor of resilience, with its various designs and textures paving the way for its integration into modern-day fashion and opening doors for the fashion industry in all participating countries.

The ICWC ’23 has taken on the responsibility of preserving the tradition of wearing the Kebaya among these countries in a fun and attractive way. To make the competition more exhilarating, the organizers will be bringing in celebrities who popularized the Kebaya in the 1960s to 1990s as judges, ultimately influencing the decision of the winners. This approach not only provides a safe space for local and foreign contestants to explore their creative boundaries within their own cultures, history, and backgrounds but also adds a touch of nostalgia and expertise to the competition.

With the participation of 500 designers from across Southeast Asia, the KHDC is expected to bring about a significant impact in raising global awareness of the Kebaya heritage and maximizing its chances of being featured on UNESCO’s intangible cultural heritage list.

A platform for creativity, tradition, and cultural exchange

This competition aims to shed light on the creativity and originality that designers can bring to life using cloth and thread. Designs will be judged based on cultural significance and authenticity, with extra consideration given to aesthetics that capture the essence of each participating country.

The KHDC is expected to have a long-lasting effect on society and positively impact the economy. The incorporation of creative traditional Kebaya pieces into modern wear opens doors for fashion designers while promoting cultural awareness. The event also has a positive impact on the tourism market by showcasing an initiative to collaborate with neighboring countries, improving bilateral relationships and increasing cultural awareness, potential business possibilities, and networks across regions.

Mr. Azmi Mustapha, President of ICWC, also expressed his gratitude and optimism for the competition. “We are confident that as a team, we are able to signify the importance of preserving and protecting our Malaysian heritage and make a positive impact for the younger generation,” he said.

Anticipation builds as designers prepare for the final round

Contestants started registering for the competition on 15 June and are required to submit a sketch of their designs by 30 July. The Top 50 finalists will have their Kebaya designs displayed at the ICWC in early September, alongside a presentation on the details, information, and cultural significance leading to their final designs.

The participating countries, celebrity judges, and attendees will evaluate the designs and provide feedback to determine the winners. In the final round, 25 finalists will attend the ICWC Gala Dinner on September 9th, where the top three winners will be announced during a Fashion Show and Award Presentation.

As the KHDC moves forward, it is expected to not only celebrate the artistry and cultural significance of the Kebaya but also foster cross-cultural understanding and appreciation among the participating countries, strengthening bonds and promoting a brighter future for the region’s cultural heritage.