Haidilao celebrates Dragon Year with Kung Fu Panda

As the Year of the Dragon approaches in 2024, Haidilao Malaysia collaborates with its overseas counterparts in Australia, Indonesia, Thailand, and Vietnam to bring an exclusive Kung Fu Panda dining experience to fans.

Partnering with Universal Products & Experiences and DreamWorks Animation’s Kung Fu Panda 4, Haidilao outlets will offer this unique experience from January 22 to February 24, 2024, ahead of the film’s global release on March 7.

Culinary and cinematic fusion

Haidilao, rooted in Sichuan, China, and the Kung Fu Panda franchise, both originating from the same region, aim to unite families and loved ones through a seamless blend of culinary excellence and cinematic charm.

Yang Xibei, Director of Branding and Marketing at Super Hi International Holding Ltd., highlighted the significance of this partnership, saying, “The fusion of Sichuan flavors with the beloved characters promises a delightful journey for both hot pot enthusiasts and movie aficionados alike.”

“This partnership marks a significant milestone for Haidilao as we continue to innovate and elevate the dining experience for customers. The fusion of Sichuan flavors with the beloved characters promises a delightful journey for both hot pot enthusiasts and movie aficionados alike,” added Yang

Exclusive merchandise for Haidilao patrons

Haidilao patrons during this period stand a chance to acquire exclusive DreamWorks Animations Kung Fu Panda 4 X Haidilao Chinese New Year (CNY) merchandise. T

he sets include a plush hat, red packet holder, plush keychain, shoulder plush, calendar, photo frame, water bottle, and a Yu Sheng dining set. These sets are available for purchase and/or redemption through the Haidilao membership points.

But the experience doesn’t end there. Movie fans will have a unique opportunity to meet and greet the iconic character Po from Kung Fu Panda during special appearances at select Haidilao locations. This exciting interaction aims to bring the magic of movies directly to the dining experience.

As Haidilao continues to innovate and elevate the dining experience, this collaboration promises a joyous celebration of Chinese New Year, combining the culinary mastery of Haidilao with the beloved characters of Kung Fu Panda. Visit Haidilao’s social media for more information.