Purple Tote campaign supports local NGOs

Over 2,200 team members from FedEx Express actively participated in the annual FedEx Cares Purple Tote Campaign, collecting over 8,000 kilograms of much-needed supplies for non-profit organizations across the Asia Pacific, Middle East, and Africa (AMEA) region.

The campaign spearheaded by FedEx team members, focused on aiding two local NGOs, Kechara Soup Kitchen and Shelter Home for Children. The initiative saw the collection of approximately 200 kilograms of packaged food and essential items, including instant noodles, oats, biscuits, mosquito coils, and adult diapers. These donations were then distributed to homeless and marginalized communities in need.

The Purple Tote Campaign, which ran from October to December 2023, aimed to empower FedEx team members to support NGOs in their local communities. Teams from 18 markets across the AMEA region, including Malaysia, Australia, China, Egypt, Hong Kong, India, Indonesia, Japan, Namibia, New Zealand, Philippines, Singapore, South Korea, South Africa, Taiwan, Thailand, Vietnam, and the United Arab Emirates, actively participated in this noble cause.

Teams of various sizes worked with their chosen charities, collecting goods needed most and distributing them in distinctive FedEx Cares purple tote bags. Over 2,400 beneficiaries, including young children, the elderly, and underserved groups, received these essential items with love from FedEx team members.

Kawal Preet, President of Asia Pacific, Middle East, and Africa (AMEA) region at FedEx Express, emphasized the significance of these charitable actions, stating, “Every action that improves our world, no matter how small, is something extraordinary. These individual donations under our FedEx Cares program have created new opportunities for our team members to multiply the positive impact FedEx makes in the local communities where we live and work.”

Small actions, Extraordinary impact

Tien Long Woon, Managing Director of FedEx Express Malaysia, expressed pride in utilizing resources to positively impact local communities and contribute to the social and economic needs of the less fortunate.

“With surging costs of living, especially in the urban areas of Malaysia in recent years, we hope initiatives such as this can go a long way towards supporting our purpose of connecting people and possibilities.”Long Woon noted.

Earlier in April 2023, FedEx teams across AMEA participated in the ’50 Days of Caring’ to celebrate FedEx’s 50th anniversary, mobilizing over 1,000 volunteers and their families in community-based activities focused on sustainability, environmental protection, education, and support for the underserved.

The Purple Tote Campaign is part of the broader FedEx Cares program, encouraging team members globally to ‘Drive forward. Give back’ through volunteering and various acts of caring throughout the year. To learn more about FedEx Cares and their ongoing community initiatives, visit fedexcares.com.