Enfagrow A+ empowers early brain development

Enfagrow A+, the leading expert-recommended formula milk brand in Malaysia, is taking a leading role in promoting a holistic approach to early childhood brain development.

Through a nationwide initiative, the brand is empowering parents and educators to nurture children’s full potential during their most critical developmental years.

Enfagrow A+ screening tour reaches preschoolers

The Enfagrow A+ Screening Tour, conducted from January to March 2024, targeted over 2,000 children in preschools and daycare centres across Klang Valley, Johor, and Penang.

This program aimed to raise awareness about the crucial importance of supporting brain development before the age of five.

The initiative aligns with the Ministry of Education’s (MOE) focus on fostering essential 21st Century Skills in future generations, such as problem-solving and communication (EQ).

Dr. Cheah Pike See, an Anatomist Neuroscientist from Universiti Putra Malaysia (UPM), emphasizes the significance of the early years for brain development.

“The first five years are the most critical window,” she explains. Dr. Cheah highlights the importance of nurturing both IQ and EQ.

Strong EQ fosters better problem-solving skills, promotes learning, and cultivates positive relationships.

Research suggests that EQ may be a more significant predictor of future success than IQ alone.

Early intervention for long-term success

The tour’s initial findings revealed that many children required more time to complete processing speed games and struggled with certain card sorting activities, which assess cognitive flexibility and learning skills.

Interestingly, children who consumed milk formula containing Milk Fat Globule Membrane (MFGM) reportedly demonstrated faster processing speeds.

Dr. Cheah underscores the link between nutrition and brain development, emphasizing that “a child’s brain development is directly impacted by their diet.”

Providing the right nutrients stimulates brain cell connections, leading to long-term benefits that prepare them for the future beyond the age of five.

Dr. Cheah emphasizes the importance of awareness during a child’s formative years.

“Proper nutrition with MFGM and DHA supports learning and cognitive development,” she continues.

Enfagrow A+ is the first brand to offer children’s formula with expert-recommended DHA levels and MFGM PRO, clinically proven to support long-term IQ and EQ development beyond the age of five.

The brand offers an online processing speed game on their website to help parents assess their child’s comprehension and response times.

By prioritising early brain development and providing proper nutrition, Enfagrow A+ empowers parents and educators to unlock their children’s full potential and prepare them for a successful future.

For more information and updates, visit our website at (https://www.enfagrow.com.my/) or follow Enfagrow A+ Malaysia on social media:

Facebook (https://www.facebook.com/enfagrowmalaysia).