Cheetah unveils Spy X family collection at Nihon Matsuri

Cheetah Holdings Berhad has launched its highly anticipated Cheetah | Spy X Family Collection at the Nihon Matsuri 2024, held at the National Stadium Bukit Jalil from July 25 to August 4.

This new collection is now available on the Cheetah website, offering anime fans and fashion enthusiasts an exciting opportunity to embrace their favourite anime in style.

Expanding anime influence

Cheetah’s new collection marks its second venture into anime intellectual properties, following last year’s success with the Attack On Titan collection.

Recognising the growing trend and popularity of Japanese anime, Cheetah aims to attract a younger demographic and tap into the vibrant anime culture.

“We are excited to bring the beloved characters of Spy X Family to life through our new collection.

The enthusiasm and passion of anime fans inspire us, and we are committed to offering unique and stylish products that resonate with them,” said Roy Ho Yew Kee, Executive Director of Cheetah Holdings Berhad.

Engaging Cheetah launch event

The launch at Nihon Matsuri 2024 featured engaging promotions and delightful gifts, creating a buzz among attendees.

Fans of Cheetah | Spy X Family immersed themselves in the anime’s universe through various activities and exclusive merchandise.

Attendees received a free Spy X Family sticker and a RM5 Cheetah Cash Voucher upon entry.

Participants dressed as any anime character enjoyed a 50% discount, limited to the first 20 participants per day.

A social media contest invited visitors to snap a photo at the booth, share it with the designated hashtag, and follow @CheetahMalaysia for a chance to win RM100 cash and a RM200 Cheetah online cash voucher.

The “Find Anya” game rewarded participants with Spy X Family and Cheetah merchandise, with those locating all five Anyas eligible for exclusive items.

Additionally, the gifting tower event featured free Spy X Family and Cheetah merchandise giveaways, adding to the excitement and engagement of the attendees.

Looking ahead, Cheetah is gearing up for the launch of the Jujutsu Kaisen Collection, set to debut in Q4.

This upcoming collection promises innovative and captivating designs that celebrate the world of anime, further solidifying Cheetah’s position as a leading brand in the fusion of fashion and anime culture.

For more information and to explore the new collection, visit the Cheetah website.