CJMY
Tiger, a brand under Mondelēz International, recently hosted a lively sports clinic at SK Bukit Lanjan (Asli), offering nearly 200 students the chance to engage in rugby, handball, football, and badminton.
This initiative aims to develop both the physical and mental strength of young athletes, underlining Tiger’s commitment to promoting inner strength and wholesome nourishment.
The sports clinic, a collaboration between Tiger and SK Bukit Lanjan, focused on improving the students’ gameplay in key sports while nurturing their love for physical activity.
Beyond enhancing skills, the program aimed to identify talents who could one day represent Malaysia on the national stage.
“Every child has limitless potential that can be consistently developed,” said See Mei Sin, Marketing Head for Malaysia & Singapore at Mondelēz International.
“This clinic reflects our commitment to helping children grow stronger through sports while our Tiger biscuits provide wholesome ingredients like wheat, milk, vitamins, and minerals to support that growth.”
Tiger fostering talent and strength through sports
The partnership between Tiger and SK Bukit Lanjan (Asli) is designed to boost students’ interest in sports, focusing on character development and uncovering hidden talents.
The sports clinic provided a platform for students from preschool to Standard 6 to not only improve their athletic skills but also build a deeper appreciation for physical fitness.
“We’ve always aimed to instill a love for sports in our students,” said Fazilawati Abu Bakar, Headmaster of SK Bukit Lanjan.
“With Tiger’s support, we’ve been able to bring that vision to life by combining sports training with the values of health and nourishment.”
The clinic was structured to promote both teamwork and personal achievement, emphasising the importance of mental resilience alongside physical prowess.
The event, part of Tiger’s broader efforts to nurture “goodness from the inside out,” showed the children how nutrition plays a crucial role in their growth and development.
Supporting community development with #MDLZPrihatin
Tiger’s involvement with SK Bukit Lanjan (Asli) is also part of Mondelēz International’s #MDLZPrihatin initiative.
Launched in 2024, this long-term partnership with MyKasih Foundation provides aid to underserved communities.
The initiative targets areas such as food security, education, skills development, women’s empowerment, and entrepreneurship.
Through #MDLZPrihatin, Mondelēz International (Malaysia) has strengthened its commitment to supporting local communities, and this sports clinic is just one example of how the company is empowering Malaysia’s youth.
The event concluded with high spirits as the young athletes enjoyed the benefits of both physical activity and Tiger’s nutritional products.
By aligning with SK Bukit Lanjan’s vision for a vibrant sporting culture, Tiger continues to play a key role in supporting Malaysia’s next generation of athletes.
For more information on Mondelēz International (Malaysia) and its beloved brands like Tiger, visit their website.
C. Khor
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