CJMY
Pepsi has achieved a remarkable milestone by breaking a new record in The Malaysia Book of Records with its “Build Real Connections” campaign.
The campaign aimed to inspire Malaysians to disconnect from their mobile phones and prioritize face-to-face interactions with loved ones while making a positive impact on the community.
The enthusiastic participation from consumers across the nation resulted in a total of 93,732 offline hours accumulated between 7th April and 7th May.
‘Build Real Connections’ encourages meaningful offline moments
Pepsi’s ‘Build Real Connections’ initiative called on Malaysians to dedicate quality time to their loved ones during the Raya season by going offline from their mobile phones.
By reducing digital distractions, Pepsi successfully motivated Malaysians to embrace the spirit of Raya, rekindle relationships, and focus on genuine connections in real life.
The impressive achievement of 93,732 offline hours, equivalent to approximately 10 years and seven months or 3,905 days and 12 hours, exemplifies the commitment of Malaysians to spending valuable time with family members during the festive period.
Pepsi: Recognizing the achievement and community impact
PepsiCo Beverage Marketing Lead, Jennifer Lee, expressed her pride in breaking the record in The Malaysia Book of Records.
She emphasized the significance of encouraging closeness and quality time with loved ones, free from the distractions of daily technology use.
The success of the campaign showcased Malaysians’ ability to create wonderful memories and strengthen precious bonds through meaningful offline interactions.
The certificate of recognition was presented by Siti Nurhanim Binti Mohd Noh, Research Analyst of Malaysia Book of Records, during a ceremony held on 2nd June to commemorate the achievement.
While participants disconnected from digital distractions, Pepsi’s ‘Build Real Connections’ campaign also made a positive impact on the lives of those in need.
For every hour spent offline with Pepsi, the company collaborated with NGOs, Kechara Soup Kitchen Society, and The Lost Food Project, to provide meal care packs that could sustain a family for up to six weeks.
The meal care packs were distributed to underserved communities within the Klang Valley on 31st May, serving as a testament to Pepsi’s commitment to fostering meaningful connections and contributing to the community.
