Nuren Group empowers women in digital trade

In a bold move to advance women’s roles in the digital trade space, Nuren Group showcased its commitment at the Malaysia International Halal Showcase (MIHAS) 2024.

Held at MITEC, Kuala Lumpur, the event featured a Pocket Talk session aimed at promoting entrepreneurship, innovation, and community building for women.

Nuren Group’s commitment to digital empowerment

Nuren Group, known for its flagship platforms Motherhood.com.my, Kelabmama.com, Ibuencer.com, and the Motherhood Parenting SuperApp, has become a driving force in helping women excel in both entrepreneurship and caregiving.

The group provides essential resources, tools, and community-driven support to help women, particularly mothers, navigate the digital economy.

“Nuren Group is actively working towards creating an inclusive future for women in Malaysia,” said Petrina Goh, Group CEO of Nuren Group Limited.

By providing digital platforms that empower women to engage in trade, Nuren Group is helping bridge gender gaps in the marketplace.

The event saw the launch of several new initiatives aimed at empowering women through technology.

Officiated by Datuk Bahria Mohd Tamil, Deputy Secretary General (Investment and Management) of the Ministry of Investment, Trade and Industry (MITI), the launch marks a significant milestone in the group’s ongoing efforts to support women in digital entrepreneurship.

Empowering women in Malaysia’s digital marketplace

In her keynote address, Bahria lauded the Motherhood SuperApp as a prime example of how digital platforms can connect mothers with services and products while also offering business opportunities for female gig workers.

“The government has played a pivotal role in advocating women’s empowerment in trade policies, with women exporters making up 40.4% of registered Malaysian exporters,” Bahria noted.

She emphasised that the government remains committed to facilitating global market access for women entrepreneurs through MATRADE’s international networks.

Nuren Group’s expansion into the Australian market, alongside its goal to train 10,000 women in digital trade over the next three years, aligns with MATRADE’s Women Exporters Development Programme.

These efforts are set to revolutionise the participation of Malaysian women in the global digital economy.

Nuren Group’s focus on training, innovation, and support services extends to its Motherhood Care+ initiative, which connects mothers with essential maternity services, such as confinement care and wellness providers.

By elevating maternity care standards, the initiative underscores Nuren Group’s holistic approach to women’s empowerment, providing support both during and after pregnancy.

“We are witnessing a transformational moment where women are not only participating in the digital economy but are reshaping it,” said Bahria.

“Nuren Group’s platforms, alongside MITI’s initiatives, are unleashing women’s potential in unprecedented ways.”

As Nuren Group continues its mission, it is paving the way for women to break barriers, launch businesses, and foster networks that will have a lasting impact on communities and economies across Southeast Asia.

For further information, please visit our website at www.nurengroup.com/.