BrandStrat Summit sparks branding innovation

The BrandStrat 2024 Summit, held on 2nd October at Colony @ The Met Corporate Towers KL, brought together over 250 branding and marketing professionals for a day filled with innovative strategies, practical insights, and networking.

Co-curated by Mad Hat Asia, Cult Creative, and Wavemakers Collective, the event aimed to sharpen brand strategies in an ever-evolving marketplace.

“Collaboration is at the heart of creativity, and events like BrandStrat showcase the power of collective knowledge,” said Shermaine Wong, CEO of Cult Creative.

With a diverse array of experts and brands such as Zus Malaysia, Amazin’ Graze, and Media Prima Television Networks, the summit offered attendees actionable advice on building strong brand foundations and executing impactful marketing strategies.

Practical insights and engaging discussions

The BrandStrat 2024 Summit featured panel discussions and hands-on workshops led by industry leaders.

Topics ranged from “Building a Sustainable & Scalable Marketing Funnel” to “Rethinking Content Creation.”

These sessions provided participants with real-world strategies to navigate modern branding challenges, from integrating user-generated content to leveraging AI in content creation.

“The energy in the room was incredible,” said Nadzirah Hashim, CEO of Wavemakers Collective.

“It’s clear that the industry is committed to pushing boundaries in branding and marketing, even in Malaysia’s fragmented market.”

The workshops were particularly valuable, offering skills development in key areas like AI-driven branding and content creation. These sessions gave attendees the tools needed to thrive in a digital-first world.

Exclusive networking opportunities at Brandstrat

A standout feature of the summit was the networking opportunities it offered. The event concluded with a vibrant networking session, allowing professionals to exchange ideas and foster potential collaborations.

This space for interaction was invaluable for attendees looking to strengthen their industry connections.

“The BrandStrat 2024 Summit is about forward-thinking approaches to strategic branding,” said Rengeeta Rendava, CEO of Mad Hat Asia.

“It’s exciting to see the passion and energy in the room as we continue to drive innovation and meaningful collaboration.”

As the BrandStrat 2024 Summit wrapped up, attendees left with fresh ideas and actionable strategies for enhancing their brand positioning in the competitive landscape.

With the promise of more exciting events ahead, the team behind BrandStrat is already looking forward to an even bigger and more impactful summit in 2025.

Kalithasan Sothinathan, Marketing Manager at Etika Holdings, reflected, “The discussions provided valuable insights into the future of branding, especially with AI and user-generated content reshaping how we engage consumers.”

For those who missed the BrandStrat 2024 Summit, stay tuned for the next event. Follow @brandstratsummitmy on Instagram for updates and sneak peeks into what’s coming next.