AdminKlook, a leading travel and experiences platform, is embracing the spirit of Ramadan by transforming travel into an act of giving. In a meaningful partnership with Farm Fresh and Kechara Soup Kitchen (KSK Society), the initiative aims to provide nourishment and joy to underprivileged communities across Malaysia. Through this collaboration, 1,000 packs of Farm Fresh kurma milk will be distributed to those in need, ensuring that fasting beneficiaries receive essential sustenance during the holy month.
Sarah Wan, General Manager for Indonesia, Malaysia, and Singapore at Klook, highlighted the platform’s commitment to fostering meaningful connections through travel.
“At Klook, we believe travel is more than just experiences—it’s about bringing people together, fostering meaningful connections, and giving back to the communities we touch. Ramadan is a time of gratitude and reflection, and we are honoured to turn every journey booked on Klook into an opportunity for kindness. Through this initiative, we hope to spread the joy of giving, ensuring that every booking made contributes directly to supporting those in need,” said Wan.
Commitment to community well-being
As one of Malaysia’s leading dairy brands, Farm Fresh is committed to promoting nourishment and well-being. The company sees this partnership as a way to ensure that those observing Ramadan have access to nutritious sustenance.
“At Farm Fresh, we believe that nourishment goes beyond just food—it’s about fostering well-being and strengthening communities. We are delighted to partner with Klook and Kechara Soup Kitchen for this meaningful cause, ensuring that those observing Ramadan have access to wholesome, natural sustenance,” said Azmi Zainal, Group Chief Operating Officer of Farm Fresh Berhad.
Kurma milk, known for its natural energy-boosting properties and essential nutrients, is an ideal choice for those fasting. Farm Fresh sees this initiative as an opportunity to share the goodness of nature while contributing to a greater cause.
Mission to support the marginalised
For over 17 years, Kechara Soup Kitchen has been dedicated to supporting marginalised communities across Malaysia. Having provided more than 1.3 million meals since its establishment, the organisation plays a crucial role in assisting those facing hardship.
“This contribution helps us extend vital support to those facing hardships, ensuring they receive nourishment and care during the Ramadan season,” said Justin Cheah, Marketing Director at Kechara Soup Kitchen.
The collaboration with Klook and Farm Fresh further strengthens Kechara Soup Kitchen’s mission of providing food security to underserved communities. With the additional donation of kurma milk, more individuals will receive the nourishment they need to sustain themselves throughout the fasting month.
Supporting local communities
Klook’s commitment to supporting communities extends beyond the Ramadan initiative. Customers can continue to contribute by experiencing Farm Fresh’s sustainable dairy journey firsthand. Visitors can explore Farm Fresh at UPM to learn about fresh, sustainable dairy production or enjoy a farm-to-table dining experience at The Acre by Farm Fresh.
Every visit supports a homegrown brand that is dedicated to enriching both health and community. Those interested can book their experience through Klook:
- Farm Fresh at UPM: Visit here
- The Acre by Farm Fresh Ramadan Buffet: Book here
This initiative showcases how businesses can leverage their platforms to give back, turning travel and experiences into a force for good.
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