Tealive, Dutch Lady launch ready-to-drink dairy tea range

Tealive and Dutch Lady Milk Industries Berhad have joined forces to introduce a new ready-to-drink (RTD) dairy milk tea range, bringing café-inspired beverages into a convenient format aimed at meeting the evolving needs of Malaysian consumers.

The collaboration sees the launch of two products — MooTea (Signature Milk Tea) and MeowCha (Signature Matcha) — combining Tealive’s popular café-style beverage profiles with Dutch Lady’s dairy expertise. The drinks are formulated as milk-based beverages rich in calcium and a source of protein, offering consumers a convenient option for consumption at home, at work or while on the move.

The launch reflects growing demand for RTD beverages as consumers increasingly seek products that balance convenience, taste and nutritional value in their daily routines.

Responding to changing consumer preferences

According to Bryan Loo, Founder and Chief Executive Officer of Loob Holding Sdn Bhd, the collaboration was driven by changing consumer behaviours and beverage consumption patterns.

“Consumers today are looking for beverages that fit naturally into their daily routines without compromising on enjoyment. Milk tea and matcha continue to be enjoyed by consumers across a variety of occasions throughout the day,” he said.

Loo noted that the partnership enables Tealive to extend its presence beyond physical outlets and become part of consumers’ everyday lives.

“This collaboration with Dutch Lady allows Tealive to extend beyond our stores and become part of everyday moments at home, at work and on the go, while advancing our aspiration to evolve into a household beverage lifestyle brand.

“What makes MooTea distinctive is how it carries the essence of Tealive’s signature brown sugar profile infused into the dairy and tea experience, giving consumers a taste that feels instantly familiar to Tealive fans while delivering the creamy richness of dairy milk,” he added.

The new range is anchored on the concept of bertemu, which means “to meet”, symbolising the coming together of flavours, routines and daily moments.

“For us, bertemu is about bringing together the things people enjoy, wherever and whenever they choose to enjoy them,” said Loo.

Combining nutrition and convenience

Dutch Lady said the collaboration aligns with its ongoing efforts to innovate and cater to modern consumer lifestyles through products that combine nutrition and enjoyment.

Managing Director Veronika Utami said the company continues to strengthen its connection with Malaysian consumers through relevant product offerings.

“With a trusted presence in Malaysian households for generations, Dutch Lady continues to strengthen the way we connect with consumers. This collaboration allows us to offer café-style teas in a convenient RTD offering that contains calcium and protein, while meeting the evolving preferences of consumers looking for both enjoyment and convenience,” she said.

To celebrate the launch, Tealive and Dutch Lady will host a five-day activation at Sunway Pyramid from June 24 to 28, featuring interactive experiences, product sampling and engagement activities designed to introduce consumers to the new RTD dairy beverage range.

Industry observers note that collaborations between established brands are becoming increasingly common as companies seek to meet demand for greater beverage variety while combining convenience, quality and familiar flavours in innovative ways.