CJMY
In a game-changing move set to redefine the music and entertainment industry, TheArtiste, the region’s most significant music talent competition, is poised to uncover the next global music sensation from South and East Asia.
Brought to you by Jubilee Music Asia, TheArtiste isn’t just another talent search but a launchpad for the region’s potential superstar entertainer.
TheArtiste: A new era in talent discovery
TheArtiste is a transformative force that aims to create a dynamic and inclusive music ecosystem by catapulting South and East Asian talents onto the global stage.
With an extensive network of partners in Southeast Asia and the United States, TheArtiste is designed to be the platform where stars rise while introducing fans to new musical talents.
Following rigorous auditions held in Malaysia and Singapore, shortlisted talents will undergo a stringent judging process to determine the winner.
The victor of this competition will secure a global recording and/or publishing cum management contract. Moreover, they will have the privilege of flying to Los Angeles to collaborate with award-winning industry professionals and creatives.
In addition to this exceptional recording contract, the champion of TheArtiste will participate in promotional tours, including appearances on Late Night TV shows, showcases, festival performances, and a grand homecoming concert in their country and the region.
A visionary’s dream
TheArtiste and Jubilee Music Asia’s founder, Dani’el Dharanee Kannan, expressed his excitement regarding the competition’s launch. Kannan emphasized the goal of creating a platform for South and East Asian music talents to collaborate with the world’s best creatives and reach the pinnacle of the global music scene.
Kannan stated, “We believe there are many talents in the region who are just waiting to be discovered. We hope that TheArtiste will help shine a spotlight on their talents and abilities while also serving as a conduit for the entertainment industry in the region.”
The competition will commence in Kuala Lumpur and Singapore, with plans to extend its reach to Vietnam, the Philippines, Thailand, Indonesia, and India in the near future. To cater to an international audience and fan base, all participants will sing and perform in English, a strategic choice to ensure global appeal.
“To appeal to a broader international market, English is the way to go for global enjoyment,” added Kannan. “We hope that through the competition, we will elevate the standards of musical talents in the region with the assistance of our established and experienced industry partners.”
TheArtiste’s launch promises to be a watershed moment for the Asian music scene, offering unparalleled opportunities for emerging talents to shine on a global stage.
With its transformative vision and commitment to discovering the next music sensation from South and East Asia, TheArtiste is set to revolutionize the industry. The search for the region’s future music star begins, and the world eagerly awaits the unveiling of this potential global sensation.
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