Guinness unveils smallest draught can at House Of Small pop-up experience

Guinness Malaysia will introduce its smallest Guinness Draught in Can to consumers through an immersive pop-up experience, House of Small, at The Exchange TRX from Aug 8 to 9.

Designed to recreate the experience of enjoying Guinness Draught at home, the event transforms an everyday living space into an interactive venue where visitors can explore the features behind the new can format.

Eligible visitors will enter the experience in groups of up to four and be guided through a series of themed activities centred on the new Guinness Draught in Can. Upon completing the experience, visitors will receive a complimentary can of Guinness Draught in Can, a branded Guinness glass and an RM5 voucher redeemable with the purchase of any Guinness Draught in Can product at Mercato TRX, while stocks last and subject to terms and conditions.

The walk-in event will take place from 10am to 10pm at the TRX Urban Node in The Exchange TRX, with admission available on a first-come, first-served basis.

Interactive challenge highlights nitrogen widget technology behind Guinness

A key feature of the event is the Nitrogen Widget Challenge, which introduces visitors to the technology that distinguishes Guinness Draught in Can from conventional canned beverages.

The challenge demonstrates how the nitrogen widget inside each can creates the brand’s signature “surge and settle” effect and forms the smooth, creamy head associated with draught Guinness served in pubs. Participants who successfully complete the challenge will also receive a complimentary Guinness Draught in Can and an RM5 voucher, while stocks last.

According to Guinness Malaysia, the latest can format is intended to offer consumers the same smooth and creamy draught experience traditionally associated with bars, while providing greater convenience for home consumption.

Further information on House of Small is available through Guinness Malaysia’s official Facebook and Instagram pages.

The campaign and all related promotions are open only to non-Muslims aged 21 and above. Guinness Malaysia also reminded consumers to drink responsibly and never drink and drive.